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This website has the following in the site, "Arr Matey, we have nautical." Our analyzers analyzed that the web site also stated " Be sure to check out a new line of anchor inspired pendants coming soon." The Website also stated " Anchors aweigh! You can see the latest example of my custom. I design and make my jewelry in my Oregon studio. My work is comfortable, strong and guaranteed. I use high quality hand-cut gems, stones, beads, glass, and found objects in my designs. You can learn about beads here. Let me make a replica of it! I also make forged bronze nameplates and accents to fit your boat." The website's header had Handmade jewelry as the most important search term. It was followed by Sterling, Gold, and Fine Silver which isn't as highly ranked as Handmade jewelry. The next words they uses is jewelry. necklace was also included and might not be seen by search parsers.